Professional workRemote Canada · 2023-2024
Social
Media
Content planning, original creative and campaign support across two distinct lifestyle audiences.
Client assets remain private. The screenshots below come from a separate academic bakery-account exercise and are included only to demonstrate platform setup, publishing, analytics and cross-channel execution.
Project snapshot
My contribution
Two audiences, two voices, one organized execution system.
I supported two creator accounts with very different audiences: one focused on running, holistic wellness and lifestyle content; the other focused on motherhood, baby products and practical family content.
My role covered content scheduling, campaign ideation, original visual content and video editing, layout planning and ongoing analytics review. The goal was not to force both accounts into one formula; it was to build a repeatable workflow while protecting each account's tone, visual identity and audience expectations.
2distinct client accounts with different audiences and brand voices
3core platforms: Instagram, YouTube and TikTok
11%+increase in average content engagement across the work period
1repeatable planning process adapted to each brand
Plan
Build content schedules around audience needs, campaign moments and publishing priorities.
Create
Develop post concepts, visual content and video edits that match the account rather than a generic template.
Coordinate
Keep layouts, campaign ideas and upcoming content organized so the broader feed feels intentional.
Review
Use engagement signals and changing priorities to refine the next round of content.
What I learnedConsistency is a system. Voice is a choice.
A useful content process should make execution easier without making every brand sound the same.
Takeaway
Good social strategy adapts to the audience, not the template.
This work strengthened my ability to move between brand voices while keeping calendars, campaigns, creative execution and analytics organized. The result was more consistent output and stronger average engagement without flattening the personality of either account.